A new  innovative dash-cam app for smart phones including black box features and a wireless record button .

The majority of people have a mobile device mounted in their car whilst they drive so why not make use of the camera on the device. Through an app, the user will be able to use their device as a dash-cam and record a buffered recording that can detect hard impacts or be triggered manually by the user through a wireless button placed in the vehicle.

The footage would be uploaded directly to cloud storage when an impact or accident has been triggered to avoid losing evidence where the device becomes compromised.

On top of recording footage, the device would act similar to that of a black box in recording data such as speed, location, force of impact. This could help reduce insurance premiums for young drivers as well as take away the need for a black box being fitted to the car.

In 2018 over 220,000 reported accidents in vehicles

only 27% of drivers have a dash cam

Research indicates 72% of people believe that a dashcam would be beneficial. Dash hopes to bridge the awareness gap that currently exists across different audiences. Being device based, this product makes dashcams more accessible to users. It aims to encourage better driving as studies have shown that people drive in a safer manner when they know they are on camera. This can result in lower insurance premiums especially for young drivers who often struggle to find reasonably priced insurance particularly after being involved in an accident hence the black box features.

User Groups .

The two user groups focused on are young drivers aged between 17-24, and everyday drivers who travel regularly, commuting to and from work. I have feedback from both groups through initial surveys, posted across relevant channels, giving me further understanding around dashcams and insurance. From these surveys, a number of users expressed interest in further interviews and testing to gain more insight in the specifics of Dash. On top of these direct user groups, another opportunity exists to collect data regarding road surface quality across cities, with this information being sold back to local councils.

25%

25% of drivers under 22 have been involved in an accident *

*based on Dash survey

33%

33% of young drivers surveyed use a black box app *

66%

66% of everyday drivers have a dash cam in their vehicle *

70%

70% of everyday drivers felt a dash cam was beneficial *

*based on Dash survey
Pricing .

30 Day Free Trial .

All features included in the premium plan

Basic .

Everyday Driver
£ 4
99
Monthly
  • Dash Cam
  • Cloud Storage
  • Insurance Offers

Advanced .

Young Driver
£ 11
99
Monthly
  • Dash Cam
  • Cloud Storage
  • Insurance Offers
  • Black Box
  • 7-Day Driving Review
  • Free Dash Button

Premium .

Families
£ 16
99
Monthly
  • Dash Cam
  • Custom Cloud Storage
  • Insurance Offers
  • Black Box
  • 30-Day Driving Review
  • Free Dash Button
  • Free Phone Mount
  • Multi Device